To address a major nutritional gap in a time of fibermaxxing and GLP-1 medication use, Mía launched its Fiber-First Shake. Unlike most protein shakes marketed as "high fiber" that contain just three to 10 grams, this high-fiber protein shake and dietary supplement boasts 22 grams of fiber and 27 grams of protein per serving, plus adaptogens, digestive enzymes, supergreens, and more than 15 vitamins and minerals across 15 servings. "I created Mía after finding no shake that prioritized fiber without giving up the protein," said Jennifer Holt, founder of Mía. "I didn't want to compromise one thing to get another. For anyone on the go who can't take twenty different things, this shake delivers consistency and results."
Sipping the Fiber-First Shake's chocolate flavor sweetened with monk fruit is an easy way to fill the fiber gap and get the benefits of organic pea and rice protein, functional mushrooms, supergreens, and antioxidant fruits.
Fiber-First Shakes
Mía Launched a High-Fiber Protein Shake & Dietary Supplement for the GLP-1 Era
Trend Themes
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Fiber-first Nutrition — A surge in products prioritizing high soluble and insoluble fiber alongside macronutrients creates room for formulations that close widespread daily fiber deficits while supporting satiety and gut health.
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Integrated Functional Supplements — Combinations of protein, adaptogens, digestive enzymes, vitamins and supergreens within single-serve formats point to compact, multi-benefit offerings that simplify complex supplement regimens.
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GLP-1 Era Product Design — New product development is increasingly tailored to the physiological effects and dietary restrictions of GLP-1 medication users, indicating demand for formulations that complement appetite modulation and nutrient absorption.
Industry Implications
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Meal Replacement & Protein Shake — Ready-to-drink and powder shake brands can capture consumers seeking meal-quality nutrition with elevated fiber content and functional ingredients in portable, single-serving formats.
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Dietary Supplements — Supplement companies have an opening to reformulate capsules and powders into consolidated, high-fiber multi-nutrient products that reduce pill burden for time-pressed users.
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Pharma & Weight-management Tech — Manufacturers of GLP-1 therapeutics and digital weight-management platforms may benefit from collaboration on complementary nutrition solutions that address side-effect profiles and adherence challenges.