KFC created a series of short, festive animations that wish people good luck on Christmas Day—an occasion that's meant to be full of joy and quality time with others, but often involves the occasional dinner mishap. In one 10-second ad called 'Ovenception,' KFC shows a family struggling to get an oversized chicken into a small oven. There are also other ads in the animated series that show familiar scenes including challenges with defrosting and handling frozen poultry, as well as cooking and carving the dinner turkey.
Unfortunately, people do end up with meals that are burnt, overdone, chewy or dry but KFC hopes wish people well and remind them that it offers easy-to-enjoy meals that can help to take the stress out of preparing for the holidays.
Well-Wishing Mealtime Ads
KFC's Festive Animations Depict Holiday Dinner Disasters
Trend Themes
1. Festive Animations - Opportunity to create animated content for holidays that focuses on relatable dinner mishaps and offers solutions.
2. Quality Time with Others - Opportunity to develop products or services that facilitate meaningful connections and reduce stress during holiday meals.
3. Easy-to-enjoy Meals - Opportunity to provide convenient meal options that eliminate the need for extensive preparation during holiday seasons.
Industry Implications
1. Animation - Opportunity to create engaging and humorous animated content for advertising campaigns during festive seasons.
2. Food Delivery - Opportunity to offer convenient, ready-to-eat meals specifically designed for holiday occasions.
3. Kitchen Appliances - Opportunity to develop innovative kitchen appliances that simplify cooking processes and prevent dinner mishaps.