'Bestival' is an award-winning four-day boutique music festival that will be taking place in September at a new site in Dorset. In order to give people a taste of what's to come at the event, Bestival launched a one-day preview called at The House of St Barnabas in London. At the teaser event, guests were able to partake in interactive DIY workshops, stress-reducing sound baths and other crafting activities, all the while enjoying music from both renowned and emerging artists.
To encourage on-the-spot ticket purchases, Bestival set up a Pay It Forward deal, which means that for every ticket bought, one would be given to participants or graduates of the House’s Employment Academy.
Since the festival is being moved to a new site two hours from London, this experiential one-off session is a key part in showing people why they should make the trek.
One-Day Festival Previews
Bestival Teased the Experience Offered at Its Full Four-Day Event
Trend Themes
1. Experiential Previews - One-day events that offer a preview of upcoming festivals or events to entice attendees.
2. Pay It Forward Deals - Promoting ticket sales by offering a deal which provides a ticket to someone in need for every ticket purchased.
3. Interactive DIY Workshops - Workshops that allow for hands-on experiences and creativity.
Industry Implications
1. Music Festivals - Offering one-day previews to showcase the full experience of multi-day music festivals.
2. Event Planning - Incorporating experiential previews as a marketing strategy for upcoming events and festivals.
3. Charitable Organizations - Implementing Pay It Forward deals as a way to donate to those in need while also promoting events.