In order to share the spirit of the 'Bumba-Meu-Boi' Brazilian folk theatrical tradition, a festival billboard was created by hand using sequins. More than 40,000 colored sequins and tube beads were used in the making of this intricate outdoor billboard by the Quadrante Advertising agency in São Luís, Brazil.
Bumba-Meu-Boi' involves the tale of the 'Boi,' a bull character who goes through death and resurrection and the vibrancy of life is captured with the use of bold colors in this sequinned and beaded billboard design.
As of late, marketers have been in favor of using unconventional materials in outdoor ads and posters as a way to catch the eyes of consumers who are constantly bombarded with digital ads.
Handmade Sequin Billboards
This Brazilian Billboard Celebrates the Theatrical Bumba-Meu-Boi
Trend Themes
1. Unconventional Outdoor Ads - Using unconventional materials in outdoor ads and posters is a trend that catches the eyes of consumers.
2. Handcrafted Advertising - Creating handmade billboards and ads using intricate materials like sequins is a trend that adds a unique and artistic touch.
3. Bold Colors in Marketing - Incorporating bold and vibrant colors in marketing materials, such as sequinned and beaded billboards, is a popular trend for catching attention.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage the trend of using unconventional materials and handcrafted techniques to create visually captivating campaigns.
2. Outdoor Advertising - The outdoor advertising industry can benefit from incorporating bold colors and unique materials in billboards to stand out in the crowded advertising landscape.
3. Art and Design - The art and design industry can explore the trend of handcrafted advertising to create visually stunning installations and artworks.