At the intersection of craft beer, customization and DIY culture, you'll find Fermentations, a Canadian craft brewery that makes it easy to create your own wine, beer fruit ciders and coolers.
As well as appealing to the growing community of local wine-makers and beer-brewers, the ease and convenience of the brew-on-premise store draws in huge numbers of first-time brewers. With the help of Fermentations' on-site brewmasters, it's possible to customize over 100 recipes and brew a batch of beer in just about 10 minutes. After these initial steps, naturally it takes some time for the beverages to ferment, but it's possible to have your own custom craft beer in perfect drinking conditions in about two weeks.
Beyond being an instrumental part of the preparation process, people love being able to take home drinks from Fermentations that are high-quality, chemical-free, unpasteurized, all-natural and upon request, gluten-free. With its hands-on approach to brewing, Fermentations appeals to the public by offering experiences that they simply won't get from purchasing pre-made bottles off of a shelf—for a fraction of the cost.
Fermentations is one of the incredible stops that will be part of the guided trend safaris at Trend Hunter's Future Festival. Attendees can expect to take on the role of a brewmaster, bottling their own craft beer and wine samples.
DIY Craft Breweries
Fermentations is a Fun Place to Make Your Own Beer, Wine and More
Trend Themes
1. Craft Beer Customization - The trend of DIY craft breweries like Fermentations allows consumers to customize their own beer, opening up opportunities for personalized brewing experiences and unique flavors.
2. First-time Brewer Boom - The convenience and guidance offered by brew-on-premise stores like Fermentations is attracting a large number of first-time brewers, creating an opportunity to cater to this new market segment with beginner-friendly brewing experiences.
3. Hands-on Beverage Crafting - Fermentations' hands-on approach to brewing appeals to consumers seeking a more interactive and educational experience, presenting opportunities to create immersive brewing experiences for customers.
Industry Implications
1. Craft Brewery - As the DIY craft brewery trend grows, established craft breweries can expand their offerings to include custom brewing options, tapping into the desire for personalized craft beverages.
2. Beverage Manufacturing - The rise of brew-on-premise stores presents an opportunity for the beverage manufacturing industry to collaborate with DIY breweries like Fermentations, supplying ingredients and equipment for customers to create their own beverages.
3. Event and Entertainment - Companies in the event and entertainment industry can partner with DIY craft breweries to create immersive experiences, such as brewmaster workshops and tasting events, catering to the growing interest in craft beer customization.