The FENTY x PUMA Avanti has been debuted as the latest development between the sportswear brand and the Rihanna-founded activewear brand to provide fans with a new take on a classic.
The shoe takes the original version from 2001 and gives it a fashion-forward spin that draws inspiration from football footwear and running shoes alike. The final result is a vintage leather shoe style that's narrow and accented by a slim yet prominent sole, and finished with a folded tongue that proudly shows off both brand's logos.
The FENTY x PUMA Avanti is expected to arrive for purchase online starting September 15, 2023, and is inspired by several of the stars of the soccer world that helped popularize the sport in the 1980s.
Hybrid Football Running Shoes
The FENTY x PUMA Avanti Updates a Classic Footwear Silhouette
Trend Themes
1. Fashion-forward Athletic Shoes - The FENTY x PUMA Avanti updates a classic shoe silhouette with a narrow design, slim sole, and folded tongue.
2. Hybrid Sportswear - The FENTY x PUMA Avanti combines elements of football footwear and running shoes to create a unique and fashionable style.
3. Vintage-inspired Sports Fashion - The FENTY x PUMA Avanti draws inspiration from soccer stars of the 1980s to create a retro leather shoe with a modern twist.
Industry Implications
1. Sportswear - The FENTY x PUMA Avanti appeals to the sportswear industry with its hybrid design and fashion-forward aesthetic.
2. Footwear - The FENTY x PUMA Avanti introduces a new shoe style that combines elements from different sports, presenting an opportunity for innovation in the footwear industry.
3. Athletic Apparel - The FENTY x PUMA Avanti showcases a unique blend of athletic and streetwear fashion, creating potential for disruption in the athletic apparel industry.