Luxury fashion house Fendi introduces a look at its Fendi Resort 2023 collection, and it is packed with collaborative efforts. Simultaneously, the house is also celebrating the 25th anniversary of its Baguette bag that is made with elements drawn from talents including Porter, Tiffany & Co., Marc Jacobs, and Sarah Jessica Parker.
The bag made its first appearance back in 1998 and has been seen throughout pop culture. Kim Jones talks about the current collection, stating that "I didn’t want to do a traditional ‘collection’ for the anniversary. Rather it’s a celebration of a time, of the moment the Baguette became famous. I relate that time to a sense of freedom in excess and fun – both qualities the Baguette possesses."
Collaborative-Led Luxury Fashion
The Latest Fendi Resort Collection is Full of Collaborations
Trend Themes
1. Collaborative-led Luxury - Collaborations have become more prominent in the luxury fashion industry, presenting an opportunity for brands to work together and create unique, innovative products.
2. Anniversary Celebrations - Brands are using milestones such as anniversaries to showcase their history and heritage, while also collaborating with other brands and bringing new elements to their products.
3. Revitalized Classics - Luxury brands are exploring ways to revitalize classic products, such as the Fendi Baguette bag, by incorporating new elements and working with other brands to add a fresh perspective.
Industry Implications
1. Luxury Fashion - The luxury fashion industry is seeing a rise in collaborations and anniversary celebrations, presenting an opportunity for brands to create unique products and showcase their heritage.
2. Accessories - Accessories such as handbags, jewelry, and watches are seeing a resurgence in popularity, presenting an opportunity for brands to collaborate and create new and unique products.
3. Celebrity Collaborations - Brands are partnering with celebrities and public figures to gain exposure and bring fresh perspectives to their products, as seen with the Fendi Baguette bag collaborations with Tiffany & Co., Marc Jacobs, and Sarah Jessica Parker.