The Felix SS11 lookbook proves that you don't need stunning, leggy models to sell clothes and accessories. Instead, all you need is some expert arrangements, a few cool props and a great photographer.
Speaking of which, the Felix SS11 catalog was photographed by POGO. Inspired by the brand's simple style, the Buenos Aires-based photographer created a rustic fashion set. Overall, POGO managed to create great interactions between the featured accessories and clothing items.
Rustic Fashion Sets
The Felix SS11 Collection Relies Solely on the Merchandise
Trend Themes
1. Rustic Fashion - The trend towards a simpler and more organic approach to fashion design presents an opportunity for brands to focus on sustainable and ethically-sourced materials.
2. Prop-based Advertising - Innovative product placement tactics that rely on creative props and staging to highlight products in visually-engaging ways can create a memorable and effective branding experience for consumers.
3. Non-traditional Advertising - The use of unconventional advertising methods, such as photographing merchandise on a unique, rustic backdrop, can help brands stand out in a crowded market and generate buzz around their products.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend towards a simpler and more organic approach to fashion design by using sustainable and ethically-sourced materials in their products.
2. Advertising and Marketing - As consumers become more visually literate and discerning, ad agencies and marketers can capitalize on the power of prop-based and non-traditional advertising tactics to engage their audiences in creative and memorable ways.
3. Photography - Photographers and designers can leverage the trend towards non-traditional advertising methods and rustic aesthetics by creating unique backdrops and sets that add value and visual interest to product photography and advertising campaigns.