Febreze ONE is an all-new line of fabric and air mists that is made without aerosols, dyes and heavy perfumes. Instead, the range includes ultra-light naturally inspired scents like Bamboo, Mandarin and Orchid that are released in a fine mist. Although perfume fragrances are still included in each of the products, Febreze describes that there is simply less of it.
As well as being alluring to consumers for their light scents, Febreze ONE canisters boast a reusable nozzle system that makes it possible to refill and reduce waste. The refreshing Febreze ONE range also boasts a light and fresh design in white that is accented by watercolor-like images that help to capture the essence of each unique scent.
This collection of air fresheners from P&G brand Febreze acknowledges that a growing number of consumers are looking to care for themselves, their families and their homes with sustainable, natural products.
Ultra-Light Air Fresheners
'Febreze ONE' Freshens Without Heavy Perfumes, Aerosols and Dyes
Trend Themes
1. Sustainable Air Fresheners - The rise of sustainable air fresheners offers opportunities for eco-friendly and natural alternatives to traditional aerosols and heavy perfumes.
2. Naturally Inspired Scents - The demand for air fresheners with ultra-light naturally inspired scents like Bamboo, Mandarin, and Orchid opens up possibilities for unique fragrance offerings.
3. Reusable Packaging Solutions - The introduction of air fresheners with reusable nozzle systems paves the way for reduced waste and refillable products.
Industry Implications
1. Home Fragrance - The home fragrance industry can capitalize on the demand for sustainable air fresheners and environmentally friendly options.
2. Consumer Goods - The consumer goods industry has the opportunity to innovate by creating air fresheners with naturally inspired scents to cater to the changing preferences of eco-conscious consumers.
3. Packaging - The packaging industry can explore reusable packaging solutions for air fresheners and other products to meet the growing demand for sustainable options.