Portland-based footwear label Danner taps back to its archives to bring back the Feather Light Revival Boots that originally launched back in the 80s. The silhouette will be a part of the label's Portland Select capsule, which have all receives a premium update through new materials. The footwear model is constructed in the US and is showcased through an editorial and a video campaign. The campaign channels adventurers including Sarah Wolf, Richard Koehler, and Garret King.
The relaunched boots are constructed from 1000 Denier nylon and full-grain leather across its uppers for ensured durable elements. It is also lined with GORE-TEX to combat any harsh weather and it sits atop of a Vibram Kletterlift outsole. The boots are now available for purchase online at Danner.
Archival Full-Grain Leather Boots
Danner Revives the Feather Light Revival Boots From the 80s
Trend Themes
1. Archival Fashion Revival - The revival of archival fashion items presents an opportunity for brands to connect with their heritage and engage with nostalgic consumers.
2. Premium Material Update - Updating products with premium materials can enhance their perceived value and attract discerning consumers looking for luxury goods.
3. Weather-resistant Footwear - Developing weather-resistant footwear with features like GORE-TEX lining opens up a market for durable and functional products that can withstand harsh climates.
Industry Implications
1. Footwear - The footwear industry can tap into the trend of archival fashion revivals to reintroduce classic designs and cater to nostalgia-driven consumers.
2. Fashion - In the fashion industry, brands can leverage the opportunity of updating products with premium materials to create high-end collections and target luxury-seeking customers.
3. Outdoor Gear - The outdoor gear industry can capitalize on the demand for weather-resistant footwear by developing innovative and durable products that offer protection and functionality in challenging environments.