Hertz and security startup CLEAR recently formed a partnership to introduce Fast Lane, a biometric car rental service. Operating first at Hartsfield-Jackson Atlanta International Airport, the biometric car rental service hopes to speed up car rentals drastically in a more secure fashion. While the service will first appear at the Hartsfield-Jackson Atlanta International Airport, both companies hope to expand the service to over 40 Hertz locations over the course of 2019.
Customers hoping to take advantage of the Fast Lane service will need a Hertz Gold Plus Rewards account and a linked CLEAR rewards account. Once that has all been established customers simply need to show up at Hertz, select their car, and check out by showing their face to the biometric kiosk at the exit.
Biometric Car Rental Services
Fast Lane is Hertz's Solution to Long Car Rental Wait Times
Trend Themes
1. Biometric Car Rental - Opportunity for car rental companies to implement biometric technology for faster and more secure car rentals.
2. Partnerships with Security Startups - Potential for collaboration between car rental companies and security startups to enhance security and improve customer experience.
3. Expansion of Biometric Services - Growing trend of expanding biometric services from airports to various car rental locations globally for streamlined and efficient customer experience.
Industry Implications
1. Car Rental - Car rental industry can leverage biometric technology to disrupt traditional car rental processes and reduce wait times.
2. Security - Security industry can collaborate with car rental companies to provide innovative solutions for enhancing security at car rental locations.
3. Technology - Technology industry can support the expansion of biometric car rental services by developing advanced facial recognition and biometric kiosk systems.