Located at The Grove in Los Angeles, the new Rachel Zoe brick-and-mortar store is set to be a fashion retailer that is family-friendly. Despite the namesake designer being associated with high-fashion, the retail location is designed for moms to visit with their kids without having to worry about a stuffy environment.
Featuring products ranging in price point from under $100, to several thousand the fashion retailer chose The Grove as the location for the pop-up because of the center's history. A go-to shopping hotspot for people from all walks of life, The Grove was chosen by Zoe herself as a spot for the fashion-forward with a family in tow.
The design of the shop is even tailored to allow kids to play around and under the displays while mom shops for the latest fashions.
Family-Friendly Fashion Retailers
The New Rachel Zoe Brick-and-Mortar is Suitable for Families
Trend Themes
1. Family-friendly Retail - The emergence of family-friendly retail experiences offers opportunities for brands to attract and retain customers with children, creating a positive and comfortable shopping environment for all ages.
2. Affordable Luxury - Retailers like the new Rachel Zoe store are catering to customers seeking fashion-forward, luxury items at affordable prices, disrupting traditional high-end fashion branding and pricing strategies.
3. Experiential Retail - Family-friendly store designs and interactive displays are enhancing the retail experience, attracting customers seeking more than just a traditional shopping trip and offering new avenues for brands to stand out in a crowded marketplace.
Industry Implications
1. Fashion Retail - Fashion retailers have an opportunity to differentiate themselves by creating family-friendly store designs and experiences that cater to a wider range of customers, creating a more inclusive shopping environment.
2. Shopping Centers - As more retailers prioritize family-friendly offerings, shopping centers and malls have an opportunity to attract and retain customers with children, offering a more diverse range of options for families.
3. Luxury Goods - The emergence of affordable luxury retailers like the new Rachel Zoe store challenges traditional high-end fashion brands, creating opportunities for disruptors to carve out a niche in the luxury goods market.