The Balenciaga Fall 2018 offering was presented on a runway that carried the gritty aesthetic appeal of the Colorado Desert's Salvation Mountain and it also allowed for audience participation through a workable fashion hotline. As the models strutted down in neon colors, bold red nuances and the praised Bernie Sanders check pattern, the Fall 2018 runway had an interesting stylistic component. The Parisian digits +33156528799, repeatedly seen on clothing, would lead those who call to the Balenciaga fashion hotline.
It is extremely creative that the company incorporated an interactive component to its runway show, especially with a medium that has started progressing to obsoletion. Once on the phone, the fashion hotline included a 20-part questionnaire that included inquiries about gender, height and favorite season. At the end, the fashion hotline thanked the caller for answering the questions and informed them that the data will be erased.
Photo Credits: Balenciaga
High Fashion Hotlines
The Balenciaga 2018 Runway Show Featured an Interactive Phone Line Component
Trend Themes
1. Interactive Fashion Shows - The Balenciaga runway show featured an interactive phone line, highlighting the trend of incorporating technology into fashion presentations.
2. Audience Participation - The use of a fashion hotline allowed for audience engagement and participation in the Balenciaga runway show, showcasing the trend of involving consumers in the fashion experience.
3. Data Collection in Fashion - The inclusion of a 20-part questionnaire in the fashion hotline demonstrates the trend of data collection and personalization in the fashion industry.
Industry Implications
1. Fashion - The Balenciaga runway show highlights the potential for integrating technology and audience participation in the fashion industry, creating opportunities for disruptive innovation.
2. Technology - The use of an interactive fashion hotline in the Balenciaga runway show suggests opportunities for disruptive innovation in the technology industry, particularly in the realm of fashion and consumer engagement.
3. Market Research - The data collection aspect of the fashion hotline in the Balenciaga runway show presents opportunities for disruptive innovation in the market research industry, particularly in gathering insights from fashion consumers.