For Milan Fashion Week 2008, the Flower Council of Holland commissioned designers Arne Quinze, Studio Job, Arik Levy, Karim Rashid and Fredrikson Stallard to make real floral corsages for a fleet of Fiat 500’s. The fleet of ‘flower cars’ would then will be offering rides around Zona Tortona.
The flowers looked amazing on the cars but not all went smoothly; the police banned the cars from driving around.
A spokesman for the Dutch Flower Council, said, "It’s a shame that we’ve been grounded, but even if the cars don’t move, they’re still fantastic to look at – it’s not every day you get the chance to see a Fiat 500 covered in 1,000 pink chrysanthemums."
Well yes you can - Cow got there first with the awesome yellow Chevrolet pictures, over two years ago.
Maybe there really is no such thing as a new idea? These images show how fantastic the cars looked, it is just a real shame (for them) that they could not have driven about. If they could have, it would have brought this stunt to life rather than just being another photo story.
Flower-Covered Cars
Floral Fiat 500s for Fashion Week
Trend Themes
1. Flower-covered Vehicles - There is an opportunity to explore the use of real floral decorations on vehicles for promotional events, weddings or other special occasions.
2. Eco-friendly Car Decorations - Eco-friendly decorations such as plant-based materials or reusable floral arrangements can reduce waste in the event decoration industry.
3. Temporary Advertising Displays - Using temporary floral decorations for vehicles can be a unique way to advertise businesses, products or events.
Industry Implications
1. Event Decoration - Event decoration industry can explore the use of floral decorations on vehicles for special occasions.
2. Automotive - Automotive industry can explore the use of plant-based materials or other eco-friendly decorations for cars.
3. Advertising - Advertising industry can explore the use of temporary floral decorations on vehicles as a unique way to promote products, businesses or events.