The future of fashion is being rapidly reshaped by virtual fashion events, computer-generated models and immersive digital showrooms, as seen in a new 360-degree digital platform and exhibition space called Hyperoom. This new experience from Diesel and parent company OTB was created to streamline the process of taking orders and offer an immersive experience for clients in lieu of in-person interactions. At a time when client exchanges can't be carried out as usual in person, buyers are connected to Hyperoom to view Diesel’s Spring/Summer ’21 collections. In this industrial-inspired virtual space, they are able to appreciate the designs from all angles and also see detailed 2D images and product descriptions.
Naturally, there's a space devoted to denim products and buyers are invited to watch videos detailing the fit of each style.
Digital Fashion Showrooms
Diesel’s Hyperoom Introduces a New Fashion Buying Experience
Trend Themes
1. Virtual Fashion Events - Opportunity for brands to showcase their collections through immersive digital platforms and engage with customers in a virtual setting.
2. Computer-generated Models - Advancement in computer graphics allows for the creation of virtual models, revolutionizing the way fashion is presented and promoted.
3. Immersive Digital Showrooms - Digital platforms like Hyperoom offer a fully immersive experience for buyers, allowing them to view and interact with fashion collections remotely.
Industry Implications
1. Fashion - Fashion brands can leverage virtual fashion events and immersive digital showrooms to adapt to the changing consumer preferences and stay relevant.
2. Technology - The development of computer-generated models and virtual fashion experiences presents new opportunities for technological innovation in the fashion industry.
3. Retail - Retailers can explore the implementation of immersive digital showrooms as a way to enhance customer experiences and increase sales in the absence of physical stores.