Atmos is a new biannual magazine that covers everything from art and design to fashion and climate change, offering a way to look at current global issues through a different lens.
Inside the first issue of Atmos magazine, Neo-Natural, readers will find photography, artist interviews and unique viewpoints on sustainability. This inaugural issue explores the very definition of the word "natural" and even offers a look at innovations that are coming from outside of the fashion industry, such as clean meat and vertical farms.
According to editor-in-chief William Defebaugh, "We chose to explore climate and culture because in order for us to have an impact on our changing climate, it has to start with people."
Climate-Conscious Culture Magazines
Atmos Examines the Intersection of Fashion and Climate Change
Trend Themes
1. Climate-conscious Culture Magazines - Opportunity for disruptive innovation in the magazine industry by focusing on the intersection of fashion and climate change.
2. Neo-natural - Opportunity for disruptive innovation in the fashion industry by redefining the concept of 'natural' and showcasing sustainable innovations.
3. Clean Meat and Vertical Farms - Opportunity for disruptive innovation in the food industry by exploring alternative methods of meat production and sustainable farming techniques.
Industry Implications
1. Magazine Industry - Opportunity for disruptive innovation in the magazine industry by launching climate-conscious culture magazines.
2. Fashion Industry - Opportunity for disruptive innovation in the fashion industry by promoting sustainability and exploring the intersection with climate change.
3. Food Industry - Opportunity for disruptive innovation in the food industry by embracing clean meat and vertical farms as sustainable alternatives.