Fantasy Ruby Red is the newest zero-sugar flavor to join the Monster Energy Ultra lineup and for the first time, the energy drink brand introduced its latest drop with an immersive augmented reality experience.
At an event in Venice, Los Angeles, guests got to step into a mixed-reality world that brought the essence of the beverage to life, complete with a 10-foot-tall Monster Ultra can installation. The inspiration behind the textured cans designed by artist Pinky Taylor spilled into every detail of the space, engaging guests with a multi-sensory journey of art and technology.
With AR/T HOUSE, a platform powering cutting-edge AR experiences, Monster Energy revealed the newest addition to the Monster Energy Ultra range with app-free augmented and mixed-reality tech.
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Trend Themes
1. Ar-aided Product Launches - Incorporating augmented reality into product launches offers immersive and engaging experiences for consumers.
2. Immersive Brand Experiences - Utilizing mixed-reality worlds enhances brand experiences by creating a fusion of art and technology for guests.
3. App-free AR Technologies - The use of app-free augmented reality tech opens up new possibilities for interactive marketing strategies.
Industry Implications
1. Beverage - The beverage industry can utilize AR to enhance product launches and create unique consumer engagements.
2. Art & Technology Collaborations - Art and technology industries can collaborate to develop immersive brand experiences using mixed-reality platforms.
3. Marketing Technology - Advancements in app-free AR technologies present disruptive opportunities for the marketing industry to drive interactive campaigns.