Soda brand Fanta has announced a new rebrand ushered in by the Jones Knowles Ritchie (JKR) agency. Backed by the Coca-Cola Global Design team, the new rebrand hopes to evoke a sense of liveliness and excitement among its consumer base. A new logo, original font, and 'identifiable' colors make up the new brand color scheme. The visual system is backed by images created in collaboration with Brazilian artist Lucas Wakamatsu.
"We wanted to portray a brand that values spontaneous play and the benefit it brings. By shifting our focus to reflect an attitude, we were able to revitalize Fanta’s brand assets and reclaim play as something that people of all ages can embrace and benefit from," said Rapha Abreu, global vice president of design at The Coca-Cola Company.
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
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