In an effort to help consumers keep their dinners interesting while observing social distancing, Rubio’s Coastal Grill has debuted an at-home family taco kit.
Rubio’s new family taco kit is available for a limited time and comes with everything you need for a full Taco Tuesday. The kit includes your choice of all-natural grilled chicken, grilled shrimp, or USDA choice steak. Your chosen protein is then paired with your choice of 'no fried' pinto beans or black beans, and a choice of lemongrass citrus rice or Mexican rice. Finally, you get tortilla chips, eight corn and flour tortillas, and all the proper taco fixings, including guacamole, romaine lettuce, shredded cheese, chipotle sauce, and mild salsa.
The family taco kits can be ordered through app and Rubios.com for takeout and contactless delivery.
At-Home Taco Kits
Rubio’s Coastal Grill is Offering a New At-Home Family Taco Kit
Trend Themes
1. At-home Meal Kits - There is an opportunity for more restaurants and food businesses to offer at-home meal kits that make it easy for consumers to prepare meals from home.
2. Contactless Delivery - The COVID-19 pandemic has created an opportunity for the food delivery industry to innovate and offer contactless delivery options.
3. Customizable Meal Kits - Allowing consumers to customize their own meal kits with different ingredients and flavors presents an opportunity for food businesses to cater to individual preferences and tastes.
Industry Implications
1. Food Delivery - Contactless delivery and at-home meal kits are disrupting the food delivery industry by providing new options for consumers to enjoy restaurant-quality food from their homes.
2. Grocery - At-home meal kits may disrupt the grocery industry by providing consumers with an easier and more convenient way to prepare meals without needing to buy individual ingredients.
3. Restaurant - Offering customizable meal kits and at-home options is disrupting the restaurant industry by allowing consumers to enjoy their favorite meals from the comfort of their home.