Ruby Rocks make fresh, fun, fairly made fashion. For spring summer 2013, they have showcased their latest collection of dresses in a dreamy fashion film that fits perfectly with the fairly made fashion and the feel good philosophy that the brand has for both wearers and creators of its clothes. The collection includes dresses, jumpsuits and skirts with bold, bright and outright beautiful prints inspired by peacocks, tropical flowers and oriental designs.
At Ruby Rocks, the on trend fairly made fashion is made in a small factory in Bali where workers are fairly paid and treated with benefits like healthcare for themselves and their families.
Implications - This collection and video will help to quash many peoples preconceptions about ethical and fairly made fashion, making it more attractive and accessible to the mainstream consumer. It also shows have video is the ideal way to market ethical and fairly made fashion products in a way that helps consumers to make a more positive choice without compromising on style.
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