Becca Cosmetics' Hydra-Mist Set & Refresh Powder sets itself apart as a facial powder that acts like a mist by cooling and moisturizing the skin.
The ultra-translucent powder boasts the ability to be dusted onto the skin and just like a classic setting powder, it helps to extend makeup wear. In addition to setting one's makeup, the product is also cooling—as Becca Cosmetics says, "imagine a refreshing face mist in powder form." The mist-like properties of this powder can be attributed to the fact that the powdered product is infused with 50% water and hydrating ingredients.
The versatile Hydra-Mist Set & Refresh Powder has the potential to be used in numerous ways and may be applied throughout the day as needed to rehydrate the skin without causing one's makeup to crease, cake or settle.
Cooling Facial Powders
Becca Cosmetics' Hydra-Mist Set & Refresh Powder Hydrates Skin Like a Mist
Trend Themes
1. Hydrating Facial Powders - The trend of facial powders infused with hydrating ingredients and with mist-like properties disrupting the cosmetic industry marketing mainly towards consumers in the beauty and skincare niche.
2. Multi-functional Makeup Products - The trend of makeup products that offer multiple benefits, such as setting makeup and providing hydration or SPF protection, disrupting the beauty industry marketing mainly towards consumers who look for products that save time and offer convenience.
3. Eco-friendly Cosmetics - The trend of cosmetics that are environmentally friendly and sustainable, disrupting the beauty industry and marketing towards consumers who prioritize environmental preservation.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can tap into the trend of hydrating facial powders by developing innovative multi-functional makeup products with natural and sustainable ingredients while offering rehydration and skincare benefits targeted towards consumers in the beauty and skincare niche.
2. Skincare Industry - The skincare industry can tap into the trend of hydrating facial powders by developing multi-functional products that provide more than one benefit, such as hydration and sun protection, while using eco-friendly and sustainable ingredients and marketing towards consumers who prioritize environmental preservation.
3. Eco-friendly Industry - The eco-friendly industry can collaborate with the beauty and skincare industries to promote sustainable practices and create innovative packaging solutions that are environmentally friendly and appeal to consumers who prioritize environmental preservation.