Facetasm, a designer brand that's based out of Japan, joined forces with Erik Schedin, who's reportedly "known for his minimalist and hard-to-acquire COMME des GARÇONS SHIRT collaborations."
The duo's recent collaboration has resulted in a collection of minimalist sneaker designs, which draw from a model that was first popularized back in 2004. One design that especially stands out features a bold checkerboard print in black and white. An image that promotes the design shows the sneakers against a matching backdrop, making for hypnotic visuals that attract the attention of consumers. Other designs are promoted similarly, with monochrome gray and mustard yellow low-tops presented against matching backdrops as well.
Currently, the Facetasm and Erik Schedin collection is available from the latter's online store, as well as a variety of retailers.
Whimsical Sneaker Editorials
This Facetasm and Erik Schedin Series Was Promoted with Bold Visuals
Trend Themes
1. Minimalist Sneaker Designs - Opportunity for disruptive innovation in the sneaker industry by focusing on minimalist designs that draw from past trends.
2. Bold Visual Promotions - Opportunity for disruptive innovation in advertising and marketing by using bold visual aesthetics to attract consumer attention.
3. Collaborative Designer Brands - Opportunity for disruptive innovation in the fashion industry by forming collaborations between designer brands to create unique collections.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation in fashion retail by offering the Facetasm and Erik Schedin collection online and through various retailers.
2. Advertising and Marketing - Opportunity for disruptive innovation in the advertising and marketing industry by utilizing bold visual promotions to stand out in the market.
3. Footwear - Opportunity for disruptive innovation in the footwear industry by focusing on minimalist sneaker designs that combine past trends with a modern twist.