Hipstamatic introduced us to pre-fabricated photo filters, Instagram refined the formula and now Facebook Filters will equalize the social habit. By introducing tones, filters and saturation options to photo albums, the social network intends to give everyone the tools to manipulate their favorite pictures.
After unsuccessfully attempting to acquire Instagram over the summer, Mark Zuckerberg and company have formally thrown down the gauntlet. The new Facebook Filters app hopes to solicit users away from more popular image-sharing programs by supplying about a dozen filters and tones to users. Old favorites from other filter apps like sepia tone, '50s lens and grainy film will appear in the mobile application.
For those who have a tasteful knack for image manipulation, the Facebook Filters are a welcome surprise. And for those of you who are tired of seeing faux antique photos everywhere, you may want to jump ship before the application hits Facebook.
Rivalrous Photo Apps
Facebook Filters Intends to Out-Compete Instagram and Hipstamatic
Trend Themes
1. Mobile Photo Filters - Facebook Filters app introduces a range of filters and tones to enhance mobile photos, disrupting the photo editing industry.
2. Social Network Image Manipulation - Facebook's introduction of image-editing features aims to challenge popular image-sharing platforms, presenting disruptive opportunities in the social media industry.
3. Diversification of Photo Editing Tools - Facebook's move to provide photo filters and saturation options expands the range of photo editing tools available, opening possibilities for innovative photo editing applications.
Industry Implications
1. Mobile App Development - The development of Facebook Filters app creates opportunities for mobile app developers to create photo filter apps with unique features and user experiences.
2. Social Media - Facebook's competition with Instagram and Hipstamatic in photo filters highlights the continuous innovation potential within the social media industry.
3. Photo Editing Software - The introduction of Facebook Filters app poses challenges and innovation opportunities for traditional photo editing software companies to stay relevant in the market.