The new Facebook Did You Know feature is a response to changes in the way that people use the service. The quirky little add-on asks users brief questions about themselves that they can answer and have displayed for friends on their profile, showing the efforts the social media titan is making to go back to its roots.
Though Facebook's user base is larger than ever, the way people engage with the platform has changed significantly since its inception. Where once people would frequently share text-only statuses, that type of personal sharing has migrated to platforms like Twitter and Snapchat, while Facebook is more frequently used for messaging and sharing news and video content. Did You Know seems to be an effort to bring personality back onto Facebook for the average user.
Social Personality Pop-Ups
The New Facebook 'Did You Know' Feature Asks Users Fun Questions
Trend Themes
1. Quirky Personalization - The Facebook Did You Know feature taps into the trend of users wanting to express their personality and stand out on social media platforms.
2. Return to Authenticity - Facebook's effort to bring personality back onto the platform highlights the trend of users seeking more genuine and personal interactions in the digital world.
3. Interactive Social Profiles - The Did You Know feature reflects the trend of users wanting to enhance their social profiles with interactive and engaging content.
Industry Implications
1. Social Media - The Facebook Did You Know feature presents an opportunity for social media platforms to incorporate interactive and fun elements to increase user engagement.
2. Digital Advertising - The trend of users seeking more authentic and personalized experiences on social media platforms opens up disruptive innovation opportunities for digital advertisers to create targeted and customized ad campaigns.
3. Market Research - The Facebook Did You Know feature provides opportunities for market researchers to gather user insights and preferences through interactive and engaging survey-like questions.