First announced in May 2018, the Facebook Dating feature has officially launched but is currently limited to users living in Colombia. Available on September 27, 2018, the new dating feature will allow users to create dating profiles and eventually meet and match with other users. In its early stages, Facebook Dating will only allow users to create profiles until it believes it has garnered enough profile information from its users.
Unlike other dating apps, such as Tinder or Bumble, the Facebook Dating feature does not employ any swiping. Instead, users will have to scroll through a person's profile and tap to indicate interest. The app will only show people a user is not Facebook friends with and instead takes advantage of the larger collective Facebook network.
Social Media Dating Features
The New Facebook Dating Feature Launched Officially in Colombia
Trend Themes
1. Social Media Dating - Facebook's new dating feature introduces a new trend in using social media platforms to connect and match with potential partners.
2. Profile-based Matchmaking - The absence of swiping in the Facebook Dating feature presents an innovative trend in using a scrolling and tapping interface to indicate interest in potential matches.
3. Leveraging Collective Networks - The Facebook Dating feature taps into the larger collective Facebook network to show users potential matches who are not Facebook friends, revealing a trend in leveraging existing social connections for dating purposes.
Industry Implications
1. Social Media - The integration of dating features into social media platforms offers disruptive innovation opportunities to enhance user engagement and expand platform functionalities.
2. Online Dating - The introduction of a new dating feature by Facebook presents opportunities for disruption in the online dating industry, potentially challenging existing dating apps.
3. Data Analytics - The Facebook Dating feature's collection and analysis of user profile information opens up innovative possibilities for the data analytics industry to provide personalized matchmaking algorithms and insights.