Facebook is looking for ways to increase users' engagement with social aspects of the platform (as opposed to using it solely as a place to get news), and Facebook 3D posts are one of the ways that the social media giant is hoping to draw users in. As the name suggests, the posts allow brands to share 3D images of the products.
The 3D images on Facebook are fully manipulable with a cursor or touch (depending on whether one is viewing on desktop or mobile). As opposed to static, 2D images, the Facebook 3D posts let users see the product in question from any angle, a feature that would have obvious benefits for e-retailers in particular.
Facebook expects the 3D posts to not only improve the current experience on the platform but also to add to potential VR and AR experiences in the future.
Interactive 3D Social Posts
Facebook 3D Posts can Now Be Shared Through the News Feed
Trend Themes
1. Increased Engagement Through Interactive 3D Social Posts - By offering a new and immersive way to view products and engage with brands on social media, interactive 3D posts will change how users engage and make purchases online.
2. Improved User Experience with 3D Imagery - By giving users the ability to interact with products in 3D, brands will build more trust with their users and will see increased engagement and sales.
3. Integration with Virtual and Augmented Reality Technologies - The use of 3D posts on Facebook will facilitate the integration of VR and AR features, creating new opportunities for brands to connect with their audience through immersive experiences.
Industry Implications
1. E-commerce - Interactive 3D social posts will revolutionize the e-commerce industry by offering consumers an immersive and dynamic product viewing experience.
2. Advertising and Marketing - Advertisers and marketers will benefit from interactive 3D social posts on Facebook, as they can use the feature to showcase their products and services in a new and engaging way.
3. Social Media - As one of the most popular social media platforms, Facebook's 3D posts feature will impact how brands and users interact with each other on social media, leading to more immersive experiences and deeper engagement.