While it's now fairly common to see two-in-one or sometimes even three-in-one face cleansers, it's rare that these products are able to completely change their form and texture in the process. The 'Cleanser + Make-Up Remover' from SKOON is an example of one of these products that is not just multifuctional, but multifaceted as well.
The product boasts "gel-to-milk" technology, which means that with the product can be applied directly to the skin, and when rinsed with water, it will form a creamy texture that cleanses and hydrates.
Despite the use of the word "milk," the product is mostly made of vitamin-rich oils from grapeseed, coconut, sweet almond and sunflower seeds. As a product that's gentle, yet tough enough to deep-clean skin, this versatile cleanser is suited to all skin types.
Transformative Face Cleansers
Skoon's Cleanser and Makeup Remover Turns from a Gel to a Milk
Trend Themes
1. Multifaceted Cleansers - There is an opportunity for the development of multifaceted cleansers that can completely change their form and texture during the cleansing process.
2. Gel-to-milk Technology - The development of gel-to-milk technology in skincare products provides a disruptive innovation opportunity for companies to create versatile products that cleanse and hydrate the skin.
3. Oil-based Cleansers - The rise of oil-based cleansers opens up disruptive innovation opportunities for companies to create products that are gentle yet effective for deep-cleaning skin.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from the development of multifaceted cleansers and gel-to-milk technology in their product lines to provide more versatile and efficient products for consumers.
2. Cosmetic Industry - The cosmetic industry can utilize the rise of oil-based cleansers to create products that not only cleanses but also nourishes the skin, providing an innovative approach to makeup removal.
3. Natural Beauty Industry - The natural beauty industry has an opportunity to utilize the vitamin-rich oils present in multifunctional and oil-based cleansers to create more environmentally friendly products that do not rely on harsh chemicals for cleansing purposes.