Forget your associations with fast food and unhealthy grease. Citizens of Austin and Brooklyn are choosing to get their quick fix at unique, on-the-go venues Flip Happy Crepes and Red Hook Ball Fields, respectively.
IG's trend central gave a description of each in their latest trend report:
Red Hook - Brooklyn, New York
"Surrounding Red Hook's well known soccer fields is a bank of 13 separate vendors, boasting the best of Latin and South American foods. While we'd like to reveal all the details, it's best to discover some for yourself, so here are a few selections to get your mouth watering: spicy fresh Ecuadorian shrimp and squid ceviche (served cocktail style in a plastic cup); Mexican elote (grilled corn) charred to perfection, squeezed with lemon, then slathered with creamy queso blanco, mayo, and chili powder; hot and gooey Salvadoran pupusas (cornmeal cakes) stuffed with beans and cheese w/ a side of purple slaw; and aguas frescas ranging from bright red watermelon to brown tamarindo to rich purple Jamaica (made from hibiscus flowers). The vendors have been officially approved to stay till October, so hold off on starting your diet until then."
Flip Happy - Austin, Texas
"Behind a landscape nursery in Austin lies an Airstream with a French flair. Girl duo Nessa Higgins and Andrea Boykins prepare and sell their creations out of a fancy silver trailer, generating what has come to be a cultlike fanbase for their sweet and savory crepes, all under 6 bucks. Crisp on the outside, and jumbo stuffed with goodness on the inside, our favorites include the following: Cuban inspired shredded pork, cheddar, Tabasco, pickles and mustard; veggie friendly Tarragon mushroom, Gruyere, caramelized onion, spinach and tomato; and for dessert, lemon curd with blueberry dressing. Take a seat at one of the picnic benches, under a sea of sparkly string lights, and fill up."
The embedded video below is of Flip Happy, but here is another of Red Hook: http://youtube.com/watch?v=9o6qJYDPmGI
Fabulous Fast Food
Affordable Global Flavours
Trend Themes
1. Global Fast Food - The demand for globally-inspired fast food restaurants that offer healthy and affordable options continues to grow.
2. Food Truck Culture - The surge in food truck culture is innovating the fast food industry by providing unique and convenient culinary experiences.
3. Elevated Comfort Food - There is a growing trend towards elevated comfort food with innovative twists, leading to opportunities for unique fast food concepts.
Industry Implications
1. Hospitality and Tourism - Hotels and other tourist destinations can benefit from incorporating globally-inspired fast food concepts to provide unique dining experiences for their guests.
2. Food and Beverage - Fast food chains and restaurants can innovate their menu offerings by adding globally-inspired and elevated comfort food options.
3. Event Planning - Event planners can incorporate food truck culture to provide unique catering options for their clients, creating an exciting and convenient culinary experience.