Fabletics is now introducing a new activewear label called Fabletics Men that's centered on serving men where other performance brands have failed to do so. The problem-solving styles are focused on four areas: fit, function, feel and style, and are designed to be aesthetically pleasing, affordably priced and sensible high-performance options for men that take the stress out of shopping for activewear. With Fabletics Men, there are tops, bottoms, joggers, hoddies, sweatshirts and a variety of pre- and post-workout styles.
Fabletics partnered with comedian Kevin Hart on Fabletics Men. As TechStyle Co-CEO and Co-Founder Don Ressler describes, "Kevin called out the problem: a lot of older performance labels pressure you to be something you're not. Fabletics Men works 24-7 to provide gear that works for the wearer—not the other way around."
Affordable Performance Activewear
Fabletics Men Aims to "Fix What's Wrong With Men's Activewear"
Trend Themes
1. Affordable Performance Activewear - Opportunity to disrupt the activewear market by offering high-quality performance gear at affordable prices.
2. Problem-solving Styles - Create innovative activewear designs that prioritize fit, function, feel and style to cater to the needs of consumers.
3. Celebrity Collaborations - Leverage partnerships with influential figures to create brand awareness and gain a competitive edge in the activewear industry.
Industry Implications
1. Men's Activewear - Capture the untapped market of men's activewear by offering sensible high-performance options that address the shortcomings of existing brands.
2. E-commerce Retail - Utilize online platforms to disrupt traditional retail models and make affordable activewear accessible to a wider customer base.
3. Fitness and Lifestyle - Align with the growing health and wellness trends by offering activewear that caters to both performance and aesthetic preferences of consumers.