Eytys and H&M work in collaboration to deliver a series of footwear, apparel, and accessories from a gender-neutral angle. The footwear options highlight Eytys' signature chunky shapes that focus on the soles -- the shoes are also packaged in special boxes that are painted by Zoe Barcza. The apparel options feature jackets, trousers, sweaters, and tees, showcasing a color palette of yellow, green, khaki, black, dark blue, and white.
Some fabrication details include faux patent leather and structural cotton. Max Schiller, the creative director of Eytys, explains that the unisex collection is "all about proportions — creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear." The collaborative capsule by Eytys and H&M will be launching in January 24th.
Affordable Structural Unisex Fashion
Eytys and H&M Join Forces to Deliver an Expansive Collection
Trend Themes
1. Unisex Fashion - The trend towards gender-neutral clothing presents opportunities to create affordable, stylish clothing options that appeal to a broader market.
2. Chunky Footwear - The popularity of Eytys' chunky footwear highlights the demand for unique, statement-making shoes in the fashion industry.
3. Structural Fabrication - The use of faux patent leather and structural cotton in the clothing shows there is a desire for innovative, experimental fabrics in the industry.
Industry Implications
1. Fashion Retail - Retailers can offer affordable, unisex clothing options that appeal to a wider audience while still remaining fashionable and unique.
2. Footwear - Developing chunky, architectural footwear can cater to the growing demand for statement shoes and provide new options for consumers.
3. Fabric Manufacturing - Companies can experiment with new fabrication methods and materials such as faux patent leather and structural cotton to create unique textiles for the fashion industry.