Most women are familiar with eyeshadow being produced in powder, cream and liquid formats, but India's leading cosmetics brand Colorbar is now offering a new way to apply the cosmetic product with its 'Color-Matic Eyeshadow Pen.'
Rather than taking the form of a crayon, as many makeup products for the eye area do, this eyeshadow pen boasts a built-in sponge tip. The lid itself actually contains the cream eyeshadow, which means that the cap only needs to be closed in order to apply more product to the sponge.
In the beauty world, many brands are adopting pen-inspired packaging formats that allow consumers to easily apply everything from roll-on sun protection to nail polish quickly while on the go.
Eyeshadow Cream Pens
Colorbar's 'Color-Matic Eyeshadow Pen' Comes with a Sponge Applicator
Trend Themes
1. Eyeshadow Pen Packaging - The rise of pen-inspired packaging formats in the beauty industry offers a disruptive innovation opportunity for cosmetics brands to provide convenient and on-the-go application options.
2. Cream Eyeshadow Innovation - The introduction of eyeshadow pens with built-in sponge applicators presents a disruptive innovation opportunity for cosmetic companies to offer a new and practical way of applying cream eyeshadow.
3. Convenient Makeup Application - The trend towards easy and efficient makeup application is creating disruptive innovation opportunities for the beauty industry to develop innovative products, such as eyeshadow pens, that simplify the makeup routine.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can explore the disruptive innovation potential of eyeshadow pen packaging and cream eyeshadow innovations to cater to the evolving consumer demand for convenient and practical makeup application products.
2. Packaging Industry - The packaging industry can capitalize on the trend of pen-inspired packaging formats in the beauty sector by developing innovative packaging solutions that accommodate various cosmetic products, such as eyeshadow pens.
3. Beauty and Personal Care Industry - The beauty and personal care industry can tap into the demand for convenient makeup application by embracing disruptive innovations, such as cream eyeshadow pens, that offer a hassle-free and time-saving solution for consumers.