Free People's Summer 2018 offerings are the epitome of elegant and breezy fashion, featuring eyelet design motifs. Through a wide selection of relatively monochromatic silhouettes that are predominantly white, the retailer emphasizes the intricate and delicate perforated fabrics.
From the carefree spirit of the V-neckline Peach Pie Midi Dress to the suggestive silhouette of the boxy Little Secret Top, the eyelet design technique is repeated throughout with great variation. There is something hidden and exquisite within the minimalist and strategically detailed perforated fabric. Not only does it allow for joyously lightweight, elegant and easy-to-wear peaces, but the eyelet design can be customized and utilized in an abundance of ways. Free People has surely taken advantage through a variety of styles, including blouses, pants, scarfs, dresses and the like.
Photo Credits: Free People
Eyelet Design Motifs
Free People Boasts a Summer Collection of Delicately Perforated Clothing
Trend Themes
1. Eyelet Design Fashion - There is a disruptive opportunity for other clothing retailers to incorporate the eyelet design technique and motifs into their collections for a summer aesthetic.
2. Customizable Eyelet - There is a disruptive opportunity for brands to allow customization of eyelet designs to offer uniqueness to consumers which can give them an edge over their competitors.
3. Intricate Perforation - There is a disruptive opportunity for designers to explore the intricate perforation technique and apply it to other materials and products beyond fashion.
Industry Implications
1. Fashion - Clothing retailers can use the eyelet design technique in their summer collections and other designs to create an intricate and delicate aesthetic.
2. Customization - Brands can offer customizable eyelet designs to provide uniqueness and create a competitive advantage in the fashion industry.
3. Home Decor - The intricate perforation technique used by Free People can be applied by designers in the home decor industry to create unique patterns on materials such as wallpaper, curtains, and bedding.