Korean skincare brand BLESSED MOON is expanding into global markets with its new eye kit. The brand's Vita Kit product line includes an Eye Kit that shares eye cream in capsule containers to improve the stability of effective ingredients like fresh vitamins, which are difficult to work with due to their stability.
Featuring 15 vitamins in green tea water, the product soothes and nourishes skin. The antioxidant-packed capsules tap into the benefits of Vitamin A, B, C, E and P. BLESSED MOON's innovative skincare products speak mainly to Millennial and Gen Z women and the brand is poised to grow as it expands into overseas markets and introduce its compact products with problem-solving formulas.
BLESSED MOON's Vita Kit line also includes a Water Kit and a Clean Kit.
Eye Cream Capsules
BLESSED MOON's Eye Kit Improves the Stability of Fresh Vitamins
Trend Themes
1. Capsule Skin Care - The trend towards capsule-based skin care presents an opportunity for companies to improve product stability and enhance ingredient efficacy.
2. Vitamin-infused Products - Incorporating vitamins into skin care products presents an opportunity to tap into the growing demand for wellness-focused beauty products.
3. Compact Skincare - Compact skincare products with problem-solving formulas can appeal to Millennial and Gen Z consumers who value convenience and effectiveness in their beauty routines.
Industry Implications
1. Skincare - The skincare industry can benefit from developing capsule-based products with vitamin-infused formulations to meet the demand for wellness-focused beauty.
2. Pharmaceutical - Pharmaceutical companies can explore opportunities to create new vitamin-based products with enhanced stability and efficacy for the skincare market.
3. Beauty - Beauty companies can innovate by developing compact skincare products with problem-solving formulations to appeal to younger consumers who prioritize convenience and effectiveness in their beauty routines.