The Exxon Mobil Smart Card+ is being launched by the brand through a partnership with Citi Bank that will offer consumers with a way to enjoy enhanced savings at the pump as well as cash-back for purchases.
The card will get new cardholders up to 42-cents off for every gallon of gas they purchase for the first two months along with 5% cash-back for in-store purchases and car washes for the first $1,200 they spend. The new card will be replacing the existing ExxonMobile Smart Card with current cardholders being automatically upgraded to start enjoying savings immediately.
The Exxon Mobil Smart Card+ offers instant savings, which will likely help it appeal to consumers seeking out a way to immediately enjoy perks instead of having to wait.
Rewarding Gas Credit Cards
The Exxon Mobil Smart Card+ Offers 42-Cents Off Per Gallon
Trend Themes
1. Gas Credit Card Rewards - The Exxon Mobil Smart Card+ and its cash-back and gas rewards present an opportunity for other credit card companies to compete with similar rewards programs.
2. Instant Savings - The Exxon Mobil Smart Card+ appeals to consumers looking for immediate rewards. Expect other industries such as hospitality or retail to offer similar instant rewards programs which can serve as key differentiators.
3. Partnerships - The partnership between Exxon Mobil and Citi Bank has led to an innovative rewards program. More partnerships between non-competitive industries such as restaurants and ride-sharing companies could lead to similar disruptive innovations.
Industry Implications
1. Credit Cards - The Exxon Mobil Smart Card+ and its gas rewards present an opportunity for other credit card companies to compete with similar rewards programs.
2. Oil and Gas - Exxon Mobil's partnership with Citi Bank on the Smart Card+ presents an innovation opportunity for other companies in the oil and gas industry to offer similar rewards that combine with their products or services
3. Retail - The instant savings offered by Exxon Mobil's Smart Card+ creates an innovation opportunity for retailers to partner with financial institutions to offer similar rewards programs for loyal customers.