The New York-based retailer, Extra Butter, is highlighting the latest release of the Air Jordan 2 OG Chicago sneakers through a cinematically-inspired content series.
Through this creative work, Extra Butter aims to explore the versatility of the sneaker and the boutique shop has unveiled three striking short films that take a look into the lives of sneaker enthusiasts Breanna Walker, Roman Grandinetti, and Kevin Leonel. The Air Jordan 2 OG Chicago sneakers feature a high-top design, faux lizard skin side panels, and winged insignias that are a nod to Michael Jordan’s career-high year of averaging 37.1 points per game. But perhaps the most eye-catching element of the sneakers is the contrasting Varsity Red and jet black hues, which obviously reference Jordan's time with the Chicago Bulls.
Air Jordan 2 OG Chicago sneakers are available now both in-store and online at Extra Butter.
Basketball Legend-Honoring Sneakers
Extra Butter Presents the New Air Jordan 2 OG Chicago Sneakers
Trend Themes
1. Cinematic-inspired Sneaker Marketing - Opportunity for companies to creatively promote sneakers through cinematically-inspired content series.
2. Athlete-inspired Sneaker Design - Opportunity for companies to incorporate athlete-specific designs into sneaker releases.
3. Color Contrast Sneaker Design - Opportunity for companies to create attention-grabbing sneakers through contrasting color combinations.
Industry Implications
1. Retail - Opportunity for retailers to market sneakers through creative campaigns and capitalize on athlete collaborations.
2. Sportswear - Opportunity for sportswear companies to innovate and differentiate their products through unique design elements.
3. Media and Entertainment - Opportunity for media and entertainment companies to collaborate with sneaker brands to create cinematically-inspired content and marketing campaigns.