Miami Grill began working on its next-generation business model, the Express Double Drive Through, before the global pandemic hit and it is now speeding up development to support what it sees will be "an altered business environment in the post-COVID-19 world."
The Express Double Drive Through uses the Miami Grill app and online ordering platforms for order-ahead curbside pickup and supports all major third-party delivery platforms, catering via Ezcater, and even passersby on foot with a pickup window for pedestrians. While Miami Grill's Express Double Drive Through does have a small area inside for customers who are ordering and picking up, notably this next-generation franchise model does not include a dining area.
According to Robert Haar, Vice President, Franchise Development, "this new model will open the investment opportunity at a much lower cost than the traditional model."
Next-Gen Eatery Drive-Thrus
Miami Grill's Express Double Drive Through Prepares for the New Normal
Trend Themes
1. Drive-thru Innovation - The development of Express Double Drive Through showcases the potential for innovative drive-thru solutions in the post-COVID-19 world.
2. Contactless Ordering - The integration of app-based and online ordering platforms highlights the growing trend towards contactless and convenient ordering methods.
3. Franchise Cost Optimization - The introduction of a lower-cost franchise model offers disruptive opportunities for entrepreneurs looking to enter the fast-food industry with reduced investment risks.
Industry Implications
1. Fast Food - The fast-food industry can embrace next-generation drive-thru concepts like the Express Double Drive Through to enhance customer experience and streamline operations.
2. Restaurant Technology - The use of app-based ordering, online platforms, and third-party delivery integration creates opportunities within the restaurant technology sector to develop innovative solutions that optimize the ordering and delivery process.
3. Franchise Development - The introduction of a lower-cost franchise model by Miami Grill presents opportunities for franchise development businesses to attract entrepreneurs with a reduced investment capital requirement.