Microsoft recently introduced the 'Explore Tile' for those who use its Band 2 wearable.
This new feature is tailored to hikers with a variety of tools for going on everything from casual walks to adventures on rugged terrain. In addition to featuring a GPS for route tracking that automatically detects when a hiker has momentarily stopped their journey, there are additional safety features offered such as weather warnings, UV monitoring and reminders about nutrition and the importance of staying hydrated.
Microsoft also recently announced updates to its Microsoft Health social leaderboards, which makes it possible for users to check in and see how their stats measure up against others of a similar age and body type.
Wearable Hiking Devices
Microsoft's Band 2 Now Features the 'Explore Tile' for Outdoor Adventures
Trend Themes
1. Outdoor Adventure Wearable Devices - Opportunity to develop wearable devices specifically designed for outdoor enthusiasts with features such as GPS tracking, weather warnings, and health reminders.
2. Advanced Health Monitoring Wearables - Disruptive innovation opportunity to create wearable devices that go beyond fitness tracking to provide comprehensive health monitoring including UV monitoring and nutrition reminders.
3. Social Fitness Leaderboards - Opportunity to develop social platforms and leaderboards for wearable users to compare their stats and compete against others with similar profiles, encouraging motivation and engagement.
Industry Implications
1. Wearable Technology - Industry that can benefit from developing specialized devices for outdoor adventures with advanced health monitoring features.
2. Fitness and Wellness - Industry that can tap into the trend of advanced health monitoring wearables to offer comprehensive fitness and wellness solutions.
3. Social Networking - Industry that can leverage the popularity of fitness wearables to create social platforms and leaderboards for users to connect and compete.