"A decent proportion of your creations must fail."
According to Exploiting Chaos, now a convenient, downloadable eBook, a brand's ability to navigate through chaos rests on its commitment to experimental failure. Truly successful ideas require thorough testing, and expected, accepted failure.
Exploiting Chaos points out that "navigating through chaos requires a deep understanding of what you can and cannot do." Illustrating this point with relevant, real-world examples, this easy-to-digest book provides even more key insights into the ways in which a brand can truly innovate during times of uncertainty.
How can you apply the concept of experimental failure to thrive in your own industry?
Download the Exploiting Chaos eBook and find out.
Fail Your Way to New Success
Exploiting Chaos eBook Reveals the Necessity of Experimental Failure
Trend Themes
1. Experimental Failure - Embracing and learning from failure can lead to breakthrough innovations in business.
2. Navigating Chaos - Successful brands are those that can effectively navigate through uncertain and chaotic environments.
3. Innovation in Uncertainty - Times of uncertainty present opportunities for brands to innovate and differentiate themselves.
Industry Implications
1. Technology - The technology industry can take advantage of experimental failure to drive groundbreaking developments and advancements.
2. Consumer Goods - Brands in the consumer goods industry can navigate chaos by embracing failure and adapting their product offerings to meet changing consumer needs.
3. Start-ups - Start-ups can thrive in times of uncertainty by embracing innovation and using failure as a learning opportunity to iterate and improve their business models.