L'Occitane recently launched a new L'Occitane en Provence experiential concept store on Fifth Avenue in New York City, aiming to redefine in-store shopping. Knowing that its customers make a point to come into its stores to be indulged and pampered, L'Occitane created a unique location that sets itself apart from its flagship store. While the brand's existing experiential boutique located in the Flatiron District spotlights service and innovation, the all-new 555 is described as a "more disruptive and attract new customers, encourage engagement and produce user-generated content for social media."
At the 555 Fifth Avenue store, visitors can expect to find a rain-shower sink, communal bench-style seating beneath a Mediterranean olive tree, a skincare consultation area among other appealing stations.
Pampering Personal Care Stores
L'Occitane's Experiential Concept Store is Indulgent & Immersive
Trend Themes
1. Experiential Retail Spaces - Creating unique, immersive in-store experiences to attract and engage customers is a growing trend in retail.
2. Service and Innovation - Providing exceptional service and implementing innovative solutions within retail spaces is becoming a necessary aspect of the shopping experience.
3. User-generated Content for Marketing - Encouraging customers to generate content for social media through in-store experiences is an emerging trend for marketing and brand promotion.
Industry Implications
1. Beauty and Personal Care - In-store experiences that provide personalized consultations, unique product displays, and pampering services are disrupting the traditional beauty and personal care industry.
2. Retail - Innovative, experiential retail spaces are transforming the traditional brick-and-mortar shopping experience and disrupting the retail industry as a whole.
3. Marketing and Advertising - Using user-generated content from in-store experiences as a marketing and promotional tool is an emerging trend within the marketing and advertising industry.