Lush’s Valentine’s Day collection introduced a total of 31 all-new products for 2024, including a gently exfoliating soap bar infused with chia seeds. According to the fresh handmade cosmetics company, the solid bar soap inspired by chia seed pudding was prepared by soaking chia seeds in soya milk to release a skin-softening gel for a milky, moisturizing, skin-softening experience in the shower.
This vegan-friendly, plastic-free chia seed soap bar harnesses the nourishing properties of chia as a superfood, all the while, evoking nostalgia with a name that playfully offers a nod to a 90s craze.
The sensory qualities of My Lil’ Chia Piglet are enhanced by a fragrant mix of Lush’s best-selling Super Milk and Milky Bath fragrances.
Chia-Studded Soaps
Lush's Exfoliating Soap Bar is Milky, Moisturizing and Skin-Softening
Trend Themes
1. Chia-infused-beauty-products - Incorporating chia seeds into beauty products offers a unique way to harness the nourishing properties of superfoods in skincare routines.
2. Vegan-friendly-cosmetic-collections - The rise of vegan-friendly cosmetic collections presents an opportunity for companies to cater to the growing demand for cruelty-free beauty options.
3. Fragrance-infused-body-care - Integrating well-loved fragrances into body care items adds a sensory dimension to hygiene routines, enhancing the overall experience for consumers.
Industry Implications
1. Beauty-and-skincare - The beauty and skincare industry can explore chia-infused products to tap into the trend of incorporating superfoods for enhanced skin benefits.
2. Cosmetics-and-personal-care - Cosmetics and personal care companies have the opportunity to expand their product lines with vegan-friendly options to meet the preferences of eco-conscious consumers.
3. Fragrance-and-perfume - The fragrance and perfume industry can innovate by incorporating popular scents into body care products to create unique, multi-sensory experiences for customers.