The EXBERRY Shade Vivid Orange – OS food coloring has been developed as the first oil-based food coloring of its kind that's developed with the changing needs of brands and consumers alike in mind. The food coloring is crafted with a blend of paprika seed oil and paprika pulp to achieve a vibrant orange color that's versatile enough to be used in a range of ways. The food coloring is perfect for clean label, low-dosage scenarios, and is great for decorative coatings, snacks and sauces.
Head of Product Management at GNT Sonja Scheffler spoke on the EXBERRY Shade Vivid Orange – OS food coloring saying, "Exberry Shade Vivid Orange – OS is an exciting new innovation that fills a clear gap in the market, offering an effective alternative to artificial colours and paprika oleoresin across a broad array of applications. Its exceptional colour intensity means it can provide visual differentiation while still maintaining completely clean and clear labels."
Oil-Based Food Colorings
EXBERRY Shade Vivid Orange – OS Achieves a Vibrant Hue
Trend Themes
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Oil-based Food Colorings — Developing new oil-based food colorings can help address the changing needs of brands and consumers, and offer an effective alternative to artificial colours.
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Clean Label Foods — There is a growing demand for clean label foods that are made with natural ingredients, which presents an opportunity for companies to develop more natural food colorings.
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Low-dosage Scenarios — Food colorings that are effective in low-dosage scenarios can help to reduce costs and improve profit margins for companies, and could be achieved with novel formulations or production methods.
Industry Implications
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Food Manufacturing — Food manufacturers can benefit from developing new oil-based food colorings that offer improved color intensity and clean label benefits for their products.
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Food Retail — Food retailers can respond to consumer demand for clean label products by seeking out and promoting new food colorings that are made with natural ingredients.
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Food Service — Food service providers seeking to differentiate their offerings and improve their margins can benefit from exploring new, cost-effective oil-based food colorings that can be used in a range of applications.