Assa Ashauch from the London-based Assa Studio Limited unveiled its new project in the form of the Evolve Footwear collection. It is a progressive fabrication method in the form of shoes as it sits on top of a 'biometric evolutionary' gel midsole foundation. This is embedded with a network of 3D-printed sensors following various prototype iterations of the shoe.
The slew of sensors are lined up to collect biofeedback to mainly improve the shoe's fit for wearers but also aid with informing and shaping upcoming versions of the shoe's namesake. Other elements of the innovative fabrication include color-changing particles that are informed into the conductive fabric throughout the upper. The shoe is made from thousands of gel particles that are manufactured by Sratasy.
Progressive Fabrication Footwear
Assa Studio Limited Launches the Evolve Footwear Capsule
Trend Themes
1. Progressive Fabrication - Opportunity for using innovative fabrication methods to create unique and customizable products.
2. Biometric Evolution - Potential to integrate biometric sensors into different products to collect valuable user data.
3. Color-changing Technology - Disruptive innovation opportunity using color-changing particles to enhance the functionality and aesthetics of various products.
Industry Implications
1. Footwear Manufacturing - Opportunity for shoe manufacturers to adopt progressive fabrication methods to create technologically advanced and customized footwear.
2. Wearable Technology - Potential for integrating biometric sensors into wearable devices, such as fitness trackers and smartwatches, to enhance user experience and functionality.
3. Textile and Fashion - Disruptive innovation opportunity for textile and fashion industries to incorporate color-changing technology into clothing and accessories to offer unique and dynamic designs.