Glow-Boosting Body Washes

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Playa's Every Day Body Wash Cleanses with Tropical Fruit Enzymes

Playa's Every Day Body Wash is anything but ordinary thanks to its luxurious gel texture and nutrient-dense ingredients that help to boost radiance on a daily basis. Made with pineapple and papaya enzymes that are full of naturally renewing and detoxifying properties, the gel body wash also contains nourishing neem oil to lock in moisture.

The gently cleansing and nourishing formula is capable of creating a lather that can be applied directly to the palms and worked into the skin, or the lather can be volumized when applied with a loofah.

The brand recommends pairing the Every Day Body Wash with the Ritual Body Serum, both of which help to elevate daily rituals with sensorial beauty.
Trend Themes
1. Natural Enzyme Body Washes - As consumers search for more natural and organic body care products, there is an opportunity for disruptive innovation in the development of body washes that incorporate natural enzymes to provide gentle cleansing and nourishment.
2. Radiance-boosting Body Washes - With a growing interest in beauty routines that promote healthy, glowing skin, there is an opportunity for disruptive innovation in the development of body washes that contain ingredients specifically selected to enhance radiance and nourishment.
3. Multi-functional Body Washes - As consumers continue to prioritize convenience and efficiency, there is an opportunity for disruptive innovation in the development of body washes that offer multiple benefits beyond just cleansing, such as increased hydration and skin renewal.
Industry Implications
1. Personal Care - The personal care industry can continue to innovate with different ingredient combinations and formulations that can help turn an everyday shower into a luxurious self-care experience.
2. Natural and Organic Products - The natural and organic products industry can meet the growing demand for body washes that are free of harsh chemicals and that promote nourishment, detoxification, renewal, and overall radiance.
3. Beauty and Cosmetics - The beauty and cosmetics industries can develop more effective and sensorial body washes and serum combinations that can help to elevate daily rituals while promoting a healthy, glowing complexion.

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