Beyond Meat announced an even juicier Beyond Meat burger for the summer of 2022. The burger has an authentic texture with a satisfying, juicy bite that makes it delicious for vegans and meat-eaters alike.
The new, even juicier plant-based burger from the company boasts 45% less saturated fat than ground beef. Plus, the Beyond Meat burger contains no cholesterol, gluten, GMOs, or soy, making it an excellent better-for-you offering for summer barbecues and family dinners. Despite its healthier ingredients, the burger still includes 20g of protein, enough for an energy-filled meal.
To celebrate the launch of its even juicier Beyond Meat burger the company has partnered with Kevin Hart, the renowned comedian and actor. Hart is the face and star of Beyond Meat's summer grilling campaign that seeks to showcase the positive effects that Beyond Meat burgers have on consumers and the environment when compared to traditional beef burgers.
Juicy Plant-Based Burgers
Beyond Meat Announced an Even Juicier Burger for the Summer of 2022
Trend Themes
1. Juicier Plant-based Burgers - Beyond Meat's new juicier burger provides an opportunity for the plant-based food industry to create more realistic and delicious meat alternatives that can appeal to both vegan and meat-eaters alike.
2. Better-for-you Offerings - The Beyond Meat burger's healthier ingredients provide an opportunity for the food and beverage industry to invest in better-for-you offerings that still provide the same flavor and texture as traditional food products.
3. Celebrity Partnerships - Beyond Meat's partnership with Kevin Hart highlights the potential for companies to form celebrity partnerships to promote their products and increase brand awareness.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry can capitalize on the trend towards more delicious and realistic meat alternatives that appeal to a wider range of consumers.
2. Food and Beverage Industry - The food and beverage industry can invest in healthier food and beverage offerings that still provide the same taste and texture as traditional food products.
3. Entertainment Industry - The entertainment industry can form partnerships with companies to promote brands and products to a wider audience.