As far as song contests go, it doesn’t get much more eccentric and over-the-top than Eurovision, and the ‘Eurovision Songbirds’ ads aim to make this as clear as possible.
Each ad features a bird dressed up to look like a singing diva with a soaring voice. The birds are depicted in short animations accompanied by music that matches their accoutrement and demeanor. For instance, a fabulous flamingo is paired with pumping dance music, while a bellicose turkey is accented with deep, guttural singing and booming drums.
The ads were commissioned by the official sponsor of the 2012 Eurovision song contest, Metro Sweden, and created by the ad agency Morris Pinewood Stockholm. Hanna Moe and Mattias Frodlund provided the art direction. The writing was carried out by copywriter Björn Hjalmar. Last but not least, the digital artwork and illustration is the handiwork of Therese Larsson and Rithuset.
Avian Diva Ads
The 'Eurovision Songbirds' Promotion is Clever and Punchy
Trend Themes
1. Eccentric Animations - Opportunity for creating disruptive and attention-grabbing advertisements through eccentric animated characters and matching music.
2. Avian Diva Trend - The rise of bird-themed promotional campaigns that use diva-like characteristics to engage and entertain audiences.
3. Eurovision Inspired Marketing - Opportunity for brands to leverage the popularity and uniqueness of the Eurovision song contest to create impactful advertising campaigns.
Industry Implications
1. Advertising - The advertising industry can explore new creative avenues by incorporating eccentric animated characters and music into their campaigns.
2. Entertainment - The entertainment industry can capitalize on the popularity of avian diva-themed content by creating engaging and interactive experiences for audiences.
3. Event Sponsorship - Brands looking to increase visibility and engagement can consider sponsoring unique events like the Eurovision song contest and create related promotional campaigns.