Euphoria makeup artist Doniella Davy (also known as Donni) teamed up with Face Lace by Phyllis Cohen to make it much easier for everyone to recreate bold and artistic eye looks. The whimsical design was inspired by the show's Jules Vaughn character and it takes inspiration from clouds. This look quickly became one of the most recreated by fans spanning all makeup levels, ages and genders. Now, the style is even more accessible to a wide audience thanks to stick-ons that ensure what's applied to the outer corners of the eyes is perfectly symmetrical every time.
The stick-on makeup look contains a pair of sheets in holographic and silver glitter finishes and Davy shot the campaign images for the product launch.
Whimsical Stick-On Makeup
Face Lace Collaborated with Euphoria's Makeup Artist Doniella Davy
Trend Themes
1. Stick-on Makeup - As stick-on makeup becomes more popular, there is a chance for brands to create unique designs and collaborations with makeup artists.
2. Whimsical Eye Looks - The rise in popularity of whimsical eye looks presents an opportunity for makeup companies to create more playful and bold designs.
3. Innovative Application Methods - With the development of new application methods, makeup brands can make complex looks easier to achieve for consumers of all skill levels.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from the whimsical stick-on makeup trend by creating innovative designs and new application methods.
2. Fashion - The fashion industry can collaborate with makeup artists to create runway looks featuring whimsical eye makeup.
3. Art - The world of art can take inspiration from the bold and creative designs seen in stick-on makeup and incorporate them into visual artistry.