Matter is a social business that prides itself on being able to share the journey its ethical clothing takes as it is manufactured. Most people have no concept of where their clothing is made, but Matter informs consumers of the entire journey as it is dyed, woven and printed. As well as helping to give you a better idea where your clothes are coming from, the journey also sheds some light on the stories behind the pieces of apparel, including the craftspeople who put the work into creating them.
Each of the different wood block prints is described on Matter's website, delving into the history of how each distinctive pattern came to be, as well as the symbolism it holds.
Storytelling Clothing Retailers
Matters Explains the Origins of its Ethical Clothing Pieces
Trend Themes
1. Ethical Clothing Manufacturing - The trend of informing consumers about the journey of ethically made clothing presents opportunities for clothing retailers to connect with conscious consumers and build trust.
2. Storytelling in Fashion - The trend of sharing the stories behind apparel pieces allows clothing retailers to create a deeper emotional connection with customers and differentiate themselves in a crowded market.
3. Transparency in Supply Chains - The trend of providing information about the origin and production process of clothing items opens up possibilities for retailers to address concerns about ethical sourcing and encourage responsible consumer choices.
Industry Implications
1. Ethical Fashion Retailers - Ethical fashion retailers can leverage storytelling and transparency to attract conscious consumers and highlight the unique craftsmanship behind their products.
2. Sustainable Fashion Brands - Sustainable fashion brands can use the trend of ethical clothing manufacturing and storytelling to build a loyal customer base that values transparency and supports environmentally friendly practices.
3. Online Fashion Marketplaces - Online fashion marketplaces can capitalize on the trend of transparency in supply chains by curating and showcasing ethical clothing brands, providing consumers with a convenient platform to discover and purchase ethically made apparel.