TrueStart Coffee's Espresso Coffee Concentrate was created to meet the high demand for cafe-quality iced coffee and coffee-based cocktails prepared at home. This launch sees TrueStart Coffee move from its established instant and cold brew range into the liquid concentrate sector because year-round cold coffee consumption is up—about 19% of consumers in the UK now drink more cold coffee than hot all year round, and this one-liter, multi-occasion concentrate provides a versatile, cost-conscious alternative to the high price of coffee shop beverages.
Espresso Coffee Concentrate is a convenient, uncomplicated, affordable at-home option that's ready to add to everything from chilled tonic water to a milk of choice or, for evening occasions, a cocktail shaker with vodka and coffee liqueur.
Multi-Occasion Espresso Concentrates
Espresso Coffee Concentrate Makes Iced Drinks & Cocktails
Trend Themes
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Multi-occasion Beverage Concentrates — Concentrated espresso formats that serve cold, hot, and cocktail uses present opportunities to replace single-serve and shop-bought options with a single versatile SKU.
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At-home Cafe Quality — Rising consumer demand for barista-grade beverages at home signals potential for premium, ready-to-use products that replicate café taste and texture without specialized equipment.
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Alcohol-coffee Hybrid Drinks — The blend of espresso concentrates with spirits and mixers indicates room for novel pre-mixed or mixology-ready products bridging the day-to-night beverage occasions.
Industry Implications
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Food and Beverage Retail — Retailers stocking multi-occasion concentrates can tap into margins previously captured by coffee shops through larger-format, value-oriented premium offerings.
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Hospitality and Mixology — Bars and restaurants could leverage concentrated espresso to streamline cocktail prep and diversify menus with coffee-forward drinks that reduce waste and prep time.
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Consumer Packaged Goods — CPG brands have scope to develop stable liquid concentrate formulations and novel packaging that extend shelf life while meeting home convenience and premium taste expectations.