K-Swiss has created the first eSports sneaker, titled the "MIBR ONE-TAP." The shoe was created to cater to IGC's footwear needs. K-Swiss sent out designers to view the team and settled on three needs that the eSports team had, which were comfort, versatility and temperature control. The K-Swiss took these needs into account when designing the eSports sneaker. The mesh and cushioned sole provides cooling features in hot temperatures. The wool-line interior of the shoe can provide warmth in colder temperatures.
The shoe design features the IGC team colors which are black and silver. The MBI ONE-TAP is currently available on the K-Swiss website for a price of $125 USD.
Performance Gaming Footwear
K-Swiss Has Created Its First eSports Sneaker
Trend Themes
1. Performance Gaming Footwear - Opportunity for brands to develop specialized shoes that cater to the unique needs of eSports players.
2. Esports Sneaker - Potential for companies to create sneakers specifically designed for professional gaming, focusing on features like comfort, versatility, and temperature control.
3. Temperature-controlled Footwear - Emerging trend of shoes equipped with cooling and warming features to provide optimal comfort for various temperature conditions.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel companies to expand their product offerings by introducing performance gaming footwear.
2. Footwear Manufacturing - Disruptive innovation opportunity for footwear manufacturers to enter the eSports market by creating specialized sneakers for professional gamers.
3. Esports - Growing industry that presents opportunities for collaboration between gaming teams and shoe brands to develop customized sneakers for players.