A new eSports collaboration deal was signed by professional organization Nordavind and sports nutrition firm Bodylab. The partnership seeks to bring healthy and performance-focused products to the gaming community, ensuring players maintain a good and nutritious diet. Announced earlier this month, the details of the eSports collaboration remain scarce.
As a nutrition brand, Bodylab has a rich variety of high protein snacks and powders. In order to appeal to a wider consumer audience and their dietary preferences, the modern company also boasts products that are vegan, gluten, and lactose-free.
The Bodylab x Nordavind eSports collaboration seeks to provide solutions that are supportive of both the acute and chronic health of e-athletes, which is especially important as the industry is exponentially growing.
Nutrition-Focused eSports Collaborations
Nordavind & Bodylab's Partnership Emphasizes Performance
Trend Themes
1. Performance-focused Esports Nutrition - The Nordavind and Bodylab collaboration highlights the trend towards providing healthy and performance-focused nutrition products for e-athletes.
2. Diversified Dietary Preferences - Bodylab's wide range of vegan, gluten-free, and lactose-free products reflects the trend of catering to diverse dietary preferences in the gaming community.
3. Growing Health Concerns in Esports - The eSports collaboration addresses the growing concern for the acute and chronic health of e-athletes, opening up opportunities for innovative solutions.
Industry Implications
1. Sports Nutrition - The collaboration between Nordavind and Bodylab creates opportunities for the sports nutrition industry to develop specialized products for e-athletes.
2. Esports - The collaboration emphasizes the potential for the eSports industry to prioritize and invest in the health and wellness of its players.
3. Healthy Snack Products - Bodylab's range of high protein snacks and powders presents opportunities for the healthy snack industry to target the gaming community with nutritious options.